Stories

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Behind the lookbook: Atelier Nord AW26

One model, one empty flat and four hours of window light a day. How we shot a knitwear lookbook with no flash at all.

By Elena Marlow · 6 min read

Smiling man in a wide-brimmed hat at golden hour

When Atelier Nord asked for a lookbook that did not look like a lookbook, we said yes before we knew how.

The flat

We found a half-furnished apartment in Príncipe Real with tall west windows and wooden floors the colour of honey. We moved nothing but a chair.

The light

We shot only between three and seven. When the light went, we stopped. It made the days short and the photographs warm.

The edit

Sixty-four frames made the final cut. The brand used them for wholesale, web and a small printed zine.

Woman in a white blouse covering one eye

Elena Marlow

Founder and lead photographer at Ostrelle. Writes about light, planning and the people in front of the camera.

Couple walking hand in hand at dusk

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